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CDC COMMUNITY GUIDE: Cancer Prevention & Control, Client-Oriented Screening Interventions: Small Media

CDC

An Evidence-Based Practice

Description

Small media include videos and printed materials such as letters, brochures, and newsletters. These materials can be used to inform and motivate people to be screened for cancer. They can provide information tailored to specific individuals or targeted to general audiences.

The Community Preventive Services Task Force recommends interventions that use small media based on strong evidence of their effectiveness in increasing:
• Cervical cancer screening by Pap test

Results / Accomplishments

Results from the Systematic Reviews:
Cervical Cancer:
• Twelve studies (including 15 study arms) qualified for the systematic review.
Proportion of study participants completing screening by Pap test: median increase of 4.5 percentage points (12 study arms)
• Tailoring was either less effective or, at best, no more effective than untailored interventions. Questions remain about the value of tailoring small media interventions to increase cervical cancer screening rates. (2 studies)
• Reviewed studies were conducted in both rural and urban communities and among different racial, ethnic, and socioeconomic groups.

About this Promising Practice

Primary Contact
The Community Guide
1600 Clifton Rd, NE
MS E69
Atlanta, GA 30329
(404) 498-1827
communityguide@cdc.gov
https://www.thecommunityguide.org/
Topics
Health / Cancer
Source
Community Guide Branch Epidemiology and Analysis Program Office, Centers for Disease Control and Prevention
Location
USA
For more details
Target Audience
Adults
Kansas Health Matters