BodyLove
A Good Idea
Description
Produced in conjunction with the University of Alabama at Birmingham School of Public Health, BodyLove is a radio drama which incorporates health education into an entertaining story. The 80 episode series features characters facing common health issues, and was designed to target African-American women over the age of 35. The radio soap opera promotes healthy behaviors such as disease management, health screening, exercising, and healthy eating.
Goal / Mission
BodyLove is a program of Media for Health, which develops, produces and evaluates entertaining programs that promote healthier living.
Results / Accomplishments
Frequent BodyLove listeners were more likely than seldom listeners to report that BodyLove influenced them to discuss diabetes, get screened for diabetes and hypertension, start or increase physical activity, and healthy eating.
About this Promising Practice
Organization(s)
Media for Health
Primary Contact
Media for Health
2917 Central Avenue
Birmingham, Alabama 35209
205-870-9422
info@mediaforhealth.org
http://www.soph.uab.edu/bodylove/contactus.html
2917 Central Avenue
Birmingham, Alabama 35209
205-870-9422
info@mediaforhealth.org
http://www.soph.uab.edu/bodylove/contactus.html
Topics
Health / Physical Activity
Health / Diabetes
Health / Other Conditions
Health / Diabetes
Health / Other Conditions
Organization(s)
Media for Health
Source
PCI Media Impact
Location
USA
For more details
Target Audience
Women, Racial/Ethnic Minorities